Today we would like to focus on one of the important formats for promoting a restaurant, especially if it is located in a residential area.
Programs for young guests
When zoning a restaurant, we recommend planning a special place to organize a children's area. Even if the area of the restaurant is limited and it seems impossible to afford a children's corner, try to look at the room from a different angle and perhaps you can transform it so that it is possible to organize a secluded corner. In it little visitors will be able to play with pleasure, allowing parents to relax, order, and socialize. By creating opportunities for comfortable recreation for guests with children, you attract a completely different segment of customers to your restaurant.
There are several formats for working with children in restaurants. First of all, we recommend having a children's menu with adapted dishes. Original names and memorable presentations are desirable, and the menu itself can be made, for example, in the form of a children's book or a coloring book. Hand it to each child who comes to your institution, along with pencils. It makes sense to make the materials branded, because very often children take the drawings and sometimes pencils with them, and this is an additional reminder of your restaurant.
On the way out, children can be handed a balloon or a flag with your logo - such little things make children delighted. In addition, a child walking through the city, carrying a bright balloon with your advertising, will once again remind passers-by of your restaurant. By the way, it is by such details that guests perceive the general level of service. If you go to lunch with your colleagues and see a child at the next table, who was brought a coloring book, a balloon, and a children's menu, the guest will think about whether he should come to the restaurant on the weekend and with his family.
To attract guests, we also recommend having an entertainment program for younger guests. There are many options. The main thing is that the program should be interesting and varied. The simplest is an animator who is engaged with young guests while their parents are resting. Consider the possibility of puppet shows on weekends. Some puppet theaters or specialized agencies offer such services, and they do not need much space: putting up a screen, they conduct interesting performances, causing the children indescribable delight.
The next option is to hold children's cooking master classes with the involvement of your chefs. This is always very popular with guests and attracts a large number of children. Such events need to be thought out to the last detail, they should be appropriately decorated and safe for the participants. Use branded children's chef caps and aprons, and let the tables and boards on which the children will cook be comfortable. You can cook anything - rolls, desserts, salads. The main thing - not difficult and entertaining. A great idea would be to invite a professional photographer. So you add value for your guests by sharing photos with them and also get great material for the social networks of the restaurant. Children can be given personalized certificates upon completion of the cooking master class. The outcomes will be great - kids will get experience cooking playfully, parents will have a rest, staff will earn extra tips from satisfied parents, and the restaurant will earn and receive guest loyalty.
In addition to culinary master classes, you can invite artists or experts in any interesting areas - from collecting butterflies to blowing bubbles. The main thing is that it should be interesting and safe. Such events are better to announce in advance and give guests promotional flyers. This will allow you to collect a large audience of children, and therefore, adults and thereby increase revenue. Despite the seemingly unprofitable, the children's segment is very important, because in addition to direct income from the parents who came, you get the opportunity to cultivate the loyalty of your future guests. And there is nothing stronger than loyalty fostered from childhood!
Taking care of you and your business,
Bill&Tip (Bill and Tip) Team. Want to learn more about how Bill&Tip can help your business or request a consultation from our team, simply follow this link.